Erin Farrington
Designer // Oregonian // Part-Time Platinum Blonde
Hi, I’m Erin Farrington 👋 Founder and Designer for No Dead Ends Co.
Back when Tumblr was cool and galaxy printed-pants were considered fashion, I graduated from Biola University with a degree in graphic design (2015). Since then, I’ve spent the last decade designing across a wide range of industries - from consumer products for brands like Kroger, HomeGoods, and Home Depot, creating designs for a South-Sudanese non-profit, layouts for magazines, and even a quick side-quest teaching Advanced Book Design at Portland State University.
No Dead Ends co. isn’t just one hell of name. It's a life motto.
As an adoptee (🇰🇷), I know what it means to question identity, sort through complex questions, and come through the other side with a clearer sense of who you are and where you’re headed.
Design requires a similar unraveling of thoughts: initial assumptions and ideas, transform into questions, refined through real-world application, and from there - bring resolutions. It’s the creative butter churn, and I’m as much a product of it as my designs.
I’m under the belief that a tenacious sense of curiosity is what makes a designer different than just an artist. So stay ravenously curious and entertain every possibility.
Good design starts with the right questions, not the right look.
Most design problems aren't visual problems. They're problems related to:
identity
communication
confidence
No Dead Ends helps businesses uncover where those issues intersect, and brings solutions in the form of branding, web, and UX design.