brand identity + website
deschutes eyecare
A full brand identity and custom website for a modern, neighborhood optometry practice in Bend, Oregon.
Designed to feel simple, established, and modern - the design system balances clinical trust with a warm, family-oriented tone, reflecting both the pace of Central Oregon life and the growing Reed Market corridor.
Across signage, print, and digital, the identity is built to feel familiar to the local community; while setting a new standard for trusted and contemporary clinical care in Bend.
Simple but not sterile.
Straightforward but not cliché.
+ Logo Suite
+ Color Palette
+ Typography
+ Business Cards
+ Visual Direction, Tutorial Videos
+ Appointment Cards
+ Mobile-Responsive Website
+ User-Centered Design
+ Copywriting
+ Ready-for-Launch Handoff
Working with Erin for our optometry practice logo and website was an absolute breeze.
She is incredibly creative, and brought unique concepts to the table that perfectly captured the identity we wanted to build.
We love how everything turned out and couldn't recommend her enough!
- Thomas Ulrich O.D.
what clients say
If you’re ready for a brand that actually feels like you and not a brand that disappears in the competition, contact No Dead Ends co. today.