it was 2013 and i had a magazine launch party to host. university sponsors, faculty, and students were all invited to show up for the newly rebranded release of the point magazine.

well - in true life-meets-sitcom fashion, our printer told us there weren’t going to be any magazines to launch.

unfortunately, our copies were lost in the vast ether of los angeles purchase orders and we had no leverage to swing as broke college students.

the whole staff gathered with a lone solution - tuck in the tails and chalk it up to bad luck.
we’re cancelling the event.

thankfully, i had just taken a gallery curating course that year, and just like that - inspiration struck. i found a way through.

WE put mat to spread, FRAMED EVERY one AND TURNED THE magazine INTO A GALLERY show.

EDITORs could SPeak ABOUT THEIR WORK, PHOTOGRAPHERS, DESIGNERS, AND WRITERS STOOD NEXT TO SOMETHING THEY helped create; AND the culmination of a half year's work alongside guests seeing it for the first time became much more than something reminiscent of a yearbook pick up.

people weren’t invited just to come and take a magazine home.

it became an invitation to engage, observe, and connect over something we could all talk about right there.

- and IT WAS A HIT.

but IT FELT LIKE A WIN BECAUSE I'D found a solution when we didn’t think there was much to solve for, and i hooked.