End-to-end sports app

A smartphone displaying a tennis app interface resting on a pile of yellow tennis balls inside a blue bag.

Rally

Rally is a mobile app designed to support recreational adult athletes of diverse levels and drive skill development through peer recognition.

Rally successfully connected local players through shared competitive interests and showed high potential for product adoption in adult recreational athletes.

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mobile app Feature

Person holding smartphone outdoors, viewing a health app for selecting body parts for exercise or injury modification, showing checkboxes for areas like hips, legs, knees, and ankles.

FlexMode

FlexMode is a MyFitnessPal feature that helps users maintain their fitness routines after injuries,- replacing inefficient exercises with safe, personalized alternatives so routines don't have to stop when bodies do.

FlexMode successfully increased modification rates from 20% to 100% and resulted in 100% of users opting out of pushing through painful exercises.

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Retail Website Redesign

Someone browsing Timberline online store on a laptop, surrounded by Christmas presents.

TIMBERLINE LODGE

A full online store redesign for Timberline Lodge’s Online Store, driving an 81.8% comparative improvement in user navigation, clarity, and purchase confidence.

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